Early yesterday, Twitter was abuzz with tweets about a possible Lanvin and H&M collection. Lanvin???? Uber luxe, high end, sky high prices Lanvin collaborating with H&M? Shut the front door!!! Thankfully this was not just a rumor. My heart soars just thinking about it! *squeals*
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.” Alber Elbaz, artistic director of Lanvin.
On November 2nd, the entire Lanvin for H&M collection debut in a film on http://www.hm.com/
On November 23rd, the pieces will be in 200 stores. I plan to take that day off work and I'm sure there will be a line, so I will be standing outside my local H&M very early.
I can't wait to see the collection and I will be on the lookout for any sneak peeks that may come out before November.