Assets by Sara Blakely

FOR IMMEDIATE RELEASE

MEDIA CONTACTS:
Alexis Wallsh or Kellie Brown

5W Public Relations 212.999.5585 awallsh@5wpr.com or kbrown@5wpr.com

Avenue Stores Give Women a Chance to Flaunt their Best Assets
Creator of SPANX Expands the Beloved Brand to the Plus Size Market

NEW YORK, NY – May 8, 2008 – Imagine a world without panty lines, cellulite, or unsightly lumps and bumps. Avenue, the nation’s leading plus size retailer, is now bringing women one step closer to this body-shaping dream. As of Spring 2008, Avenue will be the exclusive retail distributor of ASSETS by Sara Blakely, an innovative line of body-shaping hosier by shapewear guru Sara Blakely, creator of SPANX.

Sara Blakely is a leader in the undergarment revolution. She has designed a shapewear collection that brought the control, comfort and the fashionable appeal of SPANX to the plus size consumer. “Whether you’re a size 2 or a 22, everyone wants to be able to flaunt their best assets,” says Blakely, founder and creator of SPANX, “ASSETS by Sara Blakely provides the perfect amount of control and shaping needed for any woman to feel fabulous in any outfit.”

“For Avenue it’s fantastic to be the exclusive retailer of this innovative brand,” says Brad Orloff, Vice President of Marketing, “our goal is to always to create clothing that allows our customer to look her best; we feel that ASSETS is the insurance for a fabulous look in any outfit.”

ASSETS by Sara Blakely is available in six different styles, a variety of colors and retails for $10-20. The exclusive line of shapewear will be available at selected Avenue stores nationwide and avenue.com.

About Sara Blakely: Seven years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara invented SPANX footless pantyhose and single-rearendedly revolutionized the hosiery industry. Obsessed with creating comfortable, slimming garments that minimize figure flaws, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women everywhere.

About Avenue: With over 600 stores and online at avenue.com, Avenue, the nation’s leading specialty retailer, provides stylish, high-quality fashion for curvy women in sizes 14-32. Avenue offers a wide selection of apparel from career to casual as well as a collection of accessories, hosiery and intimate apparel. ###