~ Ring all the Belles! ~
Southern Beauty Makes a Stunning Debut - www.southernbeautymagazine.com
New Beauty Title Unlocks Secrets to Everyday Elegance and Inner Beauty for Women Everywhere
Birmingham, AL (October 22, 2007) — The “Southern woman” is quite possibly the last remaining socially acceptable stereotype. In these uncertain times it’s an image of Americana many people find as comforting as a warm slice of apple pie (think Steel Magnolias and Designing Women). “That’s fine,” says Shannon Lindsay, founder and publisher of Southern Beauty, an exquisite new beauty book launching first with a preview issue in October 2007, “as long as they remember that we are also smart, sophisticated, stylish and trendy.”
It was while working in the fragrance industry for cosmetic and fashion empires Aramis (a division of the Estee’ Lauder Companies) and Ralph Lauren, that Lindsay and her colleagues noticed a void in the market for beauty titles targeted to women who live in the South, the number one purchaser of luxury goods in the nation. They conceived Southern Beauty as a way to fill the gap while granting advertisers access to this targeted and untapped audience of smart, affluent women who are passionate about style and beauty. The preview issue will be followed by a holiday issue in November, with a full national newsstand launch slated for March.
“The pop-cultural impact of modern Southern women like Julia Roberts, Faith Hill, Courteney Cox-Arquette, Ashley Judd, Jessica Simpson and our preview cover model Reese Witherspoon, has gone far in changing the world’s perception of Southern women. These strong, stylish women possess an outer beauty that is undeniable, but in our opinion, it’s their inner beauty that really makes them shine,” said Lindsay, who counts fellow Mississippi native Oprah Winfrey as one of her role models. “Oprah is an inspiration to so many women. She is an incredibly smart business woman with poise and self-assurance, but she also knows how to have a good laugh,” said Lindsay. “And that kind of balance is at the heart of Southern Beauty.”
By addressing the complete beauty needs of women—both inner and outer, Southern Beauty will be the most trusted source for beauty information, delivering the latest product information and expert advice with entertaining and thought-provoking articles, all told through the eyes of seasoned beauty insiders with a distinct Southern voice.
Southern Beauty is delivered in a reader-friendly format that is stylish, yet inviting— hallmark attributes of a true “Southern beauty.” Each issue will deconstruct Southern charm by dividing it into its four most essential components: face, hair, body and soul, with regular sections devoted to the care and maintenance of each.
Highlights of the preview issue include:
FACE: Clarins celebrity makeup artist Nick Barose shares tips on how to put your best face forward in under five minutes; eye-opening solutions to combat premature aging; a top ten list for achieving healthy skin; and real beauty tips for real women of all ages.
BODY: Southern Beauty’s own spa treatment expert, known simply as “Spa Girl,” reports on the ultimate pampering experiences guaranteed to make readers relax and “listen to their bodies;” and bath and shower must-haves for when the closest you can get to a spa day is a few minutes in your tub.
SOUL: Yoga is demystified, revealing the very real mind, body and soul benefits hiding behind all the hype; age is embraced; and in celebration of Breast Cancer Awareness Month, two survivors share their inspirational stories of hope, recovery and higher-callings.
HAIR: Miracle creams capable of banishing “bad hair days” for good; hairsprays guaranteed not to wilt under the most humid Southern conditions; and a modern twist on the vintage updo.
In addition, Southern Beauty’s team of beauty insiders share the products they can’t live without and renowned makeup artist Bobbi Brown lends her expert advice on looking great in less time. And, finally, because no Southern debutante would dream of making her debut without her pearls on, Southern Beauty’s last page, entitled “Pearls of Wisdom,” leaves readers with just that.
Demonstrating the spending power of the South, upscale advertisers like Laura Mercier, Dillard’s, Borghese and Christian Dior are featured in the preview issue. “Southern women are attracted to quality, prestige and luxury,” noted Lindsay. “They buy for both want and need, and Southern Beauty is the perfect vehicle for advertisers to reach this untapped market. The response so far has been exceptional.”
Southern Beauty’s demographic is well educated, professional females between the ages of 25 and 49. Readers of the preview issue skewed 95 percent female with a median age of 35 years old and a median household income of over $100,000, with 71 percent owning their principal residence. Southern Beauty is headquartered in Birmingham, AL.
For more information, images or to speak with an editor, please contact Meredith Turner at Meredith@rosengrouppr.com or 212.255.8455.
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