metrostyle Catalog and Website Introduces M by Shakara Collection
WEST BRIDGEWATER, MA (October 2007)-metrostyle (www.metrostyle.com), a brand of Redcats USA , one of the country's home shopping leaders, has entered into an exclusive relationship with the renowned model and actress Shakara Ledard. The new spring collection, M by Shakara, will debut in both the metrostyle catalog and on the website in mid February. The collection is comprised of stunning separates which can be easily mixed and matched for a day to evening wardrobe. Distinguishing features include updated trends, brilliant colors, luxe materials and value pricing.
"We are thrilled to work with Shakara on this very special collection," explains metrostyle Vice President and General Brand Manager Sandy Forgione. "Shakara has a wonderful fashion sense; these pieces combine the very latest fashions with extremely affordable price points. The collection will showcase trend-focused designs that accentuate Ledard's personal flair for high fashion." Sandy Forgione added, "Another important component of the line is sizing; all clothing items will be available in sizes 4-20."
The M by Shakara collection features mix and match clothing and accessories that are geared to the stylish, contemporary woman. Retail price points range from $14.99 for a wide patent belt with covered buckle to $149.99 for a metallic leather trench coat. (Most items retail for well under $100.) Highlights include a satin bubble skirt ($49.99); a metallic knit dress ($59.99); a satin clutch with patent-croc trim ($29.99).
Shakara Ledard is a Bahamian-born model known the world over for gracing such national magazines as Sports Illustrated and Essence. She has been the premiere face of metrostyle since 2002.
"I'm so pleased to be working with metrostyle," states Shakara Ledard. "This collaboration enables me to design the style of clothes I love to wear-pieces that really make a statement but are designed to flatter the female figure. The fact that these clothes are available for women of all sizes and at truly affordable prices is important to me. I look forward to a long and rewarding relationship with metrostyle."
In addition to M by Shakara, metrostyle spring offerings include the fashionable Platinum Design Collection as well as the new metrostyle Spring 2008 Collection. The apparel mix is quite impressive: ankle zip stretch jeans, supple leather jackets, cropped blazers, shapely wrap dresses and fitted sheath dresses. Accessories run the gamut from peep toe pumps to colorful patent leather satchels to zebra print totes. Both collections emphasize the top fashion trends at prices well below department and specialty stores.
About Redcats USA
Redcats USA is a multi-channel home shopping leader with eleven well-known brands in its portfolio: Chadwick's, metrostyle, Woman Within, Jessica London, Roaman's, La Redoute USA, KingSize, BrylaneHome, BrylaneHome Kitchen, The Sportsman's Guide and The Golf Warehouse. Redcats USA offers a wide range of value and quality driven merchandise categories, including missy apparel, men's and women's plus-size apparel, home and lifestyle products, and outdoor gear.
About Redcats Group
Redcats USA is a division of Redcats Group, a global leader in Home Shopping for apparel and home furnishing. Drawing on a multichannel network combining catalogues, e-commerce and stores, Redcats Group generated 4.33 billion euros of sales in 2006 with 17 brands in 28 countries and a staff of 20,000 associates. Sales are split between France (46.4%), USA (27.5%) and the rest of the world (26.1%). Redcats Group is a PPR Company. For any further information: www.redcats.com
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