Retailarazzi: PureDKNY


Yesterday I visited my absolute favorite store in Chicago, Nordstrom. Their beauty and fragrance department is amazing!!! I wanted to see MAC's Alice + Olivia collection up close and personal.

I got an extra treat when I saw the PureDKNY display.

That can next to the bottle is a plant in a can. So cute!
PureDKNY's goal is to connect people and nature. The scent is very calming, clean, and fresh. This is definitely not a fussy over the top perfume.

The top notes are Ugandan vanilla, dewdrop floral petals, lotus and Bulgarian rose. A mix of exotic flowers, jasmine, freesia and orchid are the middle notes, and white amber, sandalwood and vanilla in water make up the base notes.

I love the simplicity of the packaging which is very environmentally friendly. A lot of thought was put into the creation of PureDKNY. Not only is the scent pretty but its also empowering Ugandan women, many of whom are vanilla bean farmers.

A great fragrance that will empower and enrich the quality of life for women across the globe. I'm all for that.

PureDKNY will definitely be my next fragrance purchase. Let me know if you try it and what you think!

For more information:


Fashion Butter said...

Ooooo, I am gonna have to check this one out. I get bored with perfume easily, so I am always on the look out for something new and fun.

And man, I used to LIVE in this store. I worked across the street and was in there almost everyday. Thank you for taking me back!!

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