Event: Havaianas Beach Pop-Up Shop



Chicago, IL (June 17, 2011) Havaianas, the world’s most stylish and comfortable flip-flop, is bringing Brazilian chic to the Midwest with the opening of an exclusive beach pop-up shop in Chicago, IL.

The Havaianas Beach Pop-Up will be located at 1600 North Lakeshore Drive, at North Ave Beach, situated right near the North Ave Beach House.  The convenient location will allow beachgoers to have access to the official footwear of the summer and indulge in their favorite prints and patterns.  The beach pop-up will be modeled after a traditional Brazilian fruit stand and will exclusively feature “Make Your Own Havaianas.”  

“Make Your Own Havaianas” will offer swimsuit-clad consumers the opportunity to customize their own color combinations with a choice of 10 different flip flop straps and bottoms to mix and match with over 20 different pins styles. 

Once available only at VIP functions and for celebrities, the “Make Your Own Havaianas” beach pop-up will offer guests the opportunity to customize their own flip-flops just like some of their famous celebrity idols, including Angelina Jolie and Brad Pitt, Ivanka Trump, Nicole Richie, Natalie Portman, Kourtney Kardashian, Maria Menounos, Ke$ha, and more.

With the success of the first U.S. Havaianas boutique in Huntington Beach, CA and the highly-anticipated demise of a very drawn out winter, it was the perfect time to open a beach pop-up.  Having a location in Chicago will not only cater to the warm weather shoe needs of Midwesterners, but the unique design of the beach pop-up will also provide an innovative and stimulating atmosphere for customers to express their own personality through their customizable Havaianas footwear.  From the sneakers to the flip flops, shoppers will have the chance to experience the unique collections inspired by Brazil’s vibrant culture.

Store Hours: Open on Thursdays-Sundays from June 30th through July 31st, 11am-7pm
About Havaianas:
Havaianas flip-flops are truly the best rubber flip-flops in the world.  The ultra-high quality of Havaianas is due to a top secret rubber recipe that makes the flip-flops as soft as marshmallows.  While there are many copy-cats in the marketplace, Havaianas fans know there is no substitute for authentic comfort and style.  Havaianas are continuously showcased on fashion show runways around the world and can often be spotted at some of the world’s highest caliber events.  An affordable luxury since 1962, every pair is still lovingly designed and manufactured in Brazil – offering hundreds of unique colors and patterns to fit your every style and need. 

www.us.havaianas.com  and follow @Havaianas on Twitter and become fans on facebook.com/havaianas


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