A Life of Style: The Makeup Show LA

FOR IMMEDIATE RELEASE THE MAKEUP SHOW LA CALIFORNIA MARKET CENTER 110 EAST NINTH STREET LOS ANGELES, CA MARCH 15&16, 2009 9AM-6PM DAILY THEMAKEUPSHOW.COM FOR BOOKING & EXHIBITORS METROPOLITAN EVENTS & PRODUCTION PH+1.212.242.1213 SHELLY TAGGAR http://us.mc455.mail.yahoo.com/mc/compose?to=shelly@metropolitanevents.com AMANDA LEVINE http://us.mc455.mail.yahoo.com/mc/compose?to=amanda@metropolitanevents.com MEDIA CONTACT: STATE Public Relations 66 ALLEN STREET, NO.3 NEW YORK, NY 10002 PH +1.646.714.2520 FX +1.646.478.9515 KRISTINA RATLIFF http://us.mc455.mail.yahoo.com/mc/compose?to=kristina@statepr.com RYAN URCIA http://us.mc455.mail.yahoo.com/mc/compose?to=ryan@statepr.com Download PDF release here.

FROM THE FASHION RUNWAYS OF NEW YORK TO THE SILVER SCREENS & RED CARPETS OF HOLLYWOOD, THE PRODUCERS OF THE MAKEUP SHOW NYC ANNOUNCE THE PREMIERE OF THE MAKEUP SHOW LOS ANGELES, MARCH 15-16, 2009 THE ONLY PRO-FOCUSED INDUSTRY EVENT OF ITS KIND, THE MAKEUP SHOW BRINGS TOGETHER BEAUTY AUTHORITIES, CELEBRITY ARTISTS & PROFESSIONAL BRANDS TO THE GLOBAL EPICENTER OF ENTERTAINMENT AND FASHION NEW YORK, NY (October 2008)– The Powder Group and Metropolitan Events and Production are excited to announce the debut of The Makeup Show LA, March 15 & 16, 2009, 9AM–6PM at the California Market Center, 110 East Ninth Street, in downtown Los Angeles. The go to beauty event for the East Coast since 2006, The Makeup Show will bring the same pro-driven, artistic, and community energy to the West Coast for the first time. By bringing together beauty professionals, industry educators, retailers, product companies and manufacturers, The Makeup Show has succeeded as an unparalleled event, casting top makeup talent from the worlds of fashion & beauty, special effects, film & television, theater, and product development. With a built-in educational program, The Makeup Show touches upon the art of makeup, the latest products, trends and techniques from editorial beauty, airbrush secrets, FX, makeup for HD TV, and the perfect bride, via technique and style, hands-on workshops, seminars and keynote presentations. From editorial forces to mass-market phenomenon, insider-only tips are traded between the best in the business over the two-day intensive event. Direct from the makeup counters, beauty lines including Lancôme, P&G Beauty, Smashbox, Mario Badescu Skin Care and Kissable Couture, Shu Uemura, Billy B Beauty, Embryolisse, Anastasia Beverly Hills, Pencil Me In, Make Up For Ever, Senna Cosmetics, M.A.C. Cosmetics, Three Custom Color, Linda Mason Elements, and Alison Raffaele Cosmetics have been part of The Makeup Show, launching new products and showcasing their must-have pro-standards. An intimate show with a real sense of community and artistic energy, makeup artists worldwide have become part of The Makeup Show family, including Joanna Schlip, Sandy Linter, Billy B, Kate Best, Sharon Gault, Jake Bailey, Molly R. Stern, Eve Pearl, David Goforth, Cheryl Gushue, James Vincent, Orlando Santiago, Marietta Carter Narcisse, Jon Hennessey, Alison Rafaelle, AJ Crimson, Kevin James Bennett, Linda Mason, Sarah Lucero, Leslie Christin, Leslie Lopez, Myles O’Reilly Johnny Lavoy, taking the stage in various keynote presentations, individual hands-on workshops and seminars, demonstrating beauty techniques and applications, products, tools of the trade and the business of the beauty industry. The Makeup Show LA is sponsored in part by Diamond sponsor Make Up For Ever, Platinum sponsor Temptu, and sponsors Crown Industries and Alcone. Media sponsors include On Makeup Magazine and Color Mundo. For a full list of exhibitors, visit www.themakeupshow.com. The Makeup Show NYC 2009 will be held May 17 & 18, 2009 at Metropolitan Pavilion, located at 125 West 18th Street, New York. For more information visit www.themakeupshow.com. To learn how to be part of The Makeup Show please contact Shelly Taggar at +1.212.242.1213 or via email at shelly@metropolitanevents.com, or Amanda Levine at amanda@metropolitanevents.com. For press inquiries, media accreditation and passes, contact STATE Public Relations, directly at +1.646.714.2520, Kristina Ratliff at kristina@statepr.com or Ryan Urcia at ryan@statepr.com. Highlights from The Makeup Show NYC, May 18–19, 2008 Makeup artist Sandy Linter opened The Makeup Show NYC with a keynote presentation spanning 3 decades of her Career in Makeup, including her recent appointment as spokes-artist of Lancôme for All Ages. Meanwhile, P&G Beauty presented CoverGirl celebrity artist Molly R. Stern and MAX Factor celebrity artist, Jake Bailey for Artist to Artist. Three Custom Color sold out of custom eye shadow “Snow” created special for Angelina Jolie while Temptu showed off custom made temporary tattoos made for Michelle Williams who has a full body tattoo art in her film Synecdoche, New York by Charlie Kaufman, that premiered at the Cannes Film Festival. Forrest Whitaker's wife Keisha Nash-Whitaker was also on hand to promote her beauty line Kissable Couture along with AJ Crimson. Make Up For Ever launched their HD make up line with on-site demonstrations with HD ready camera and television. The beloved Sharon Gault shared her teenage fresh look she recently did for a JC Penny Back-to-School ad with David LaChappelle. Hands-on workshops and seminars included perfecting flawless beauty with Cheryl Gushue’s Perfecting Beauty and Essential Eyes, Beautiful Skin of Color by Marietta Carter Narcisse, Bridal & Event Focus with Johnny Lavoy, AJ Crimson’s Beautiful Makeup, and Runway Trends from M.A.C. Cosmetics. Meanwhile, Joanna Schlip demonstrated star-worthy techniques and product choices she uses with the likes of Eva Longoria, Scarlett Johansson, and Jessica Simpson, in her Master Workshop: Beautiful Makeup. For a makeup matinée, The Makeup Show Lead Artist, James Vincent, shed light on one of the most talked about topics in the industry, Understanding High Definition–a hands-on workshop filmed in HD cameras and monitors in real-time. Complimenting this transition for all broadcast to HD, The Artists of CNN shared a behind-the-scenes look at products, techniques and tips that make these artists part of the most professional, dedicated, and passionate team in the news business. Also at the show were exclusive seminars from industry leaders Graftobian with Developing Hi-Def Technique for Film and Television and “Lights, HD Camera, Action” by Roque Cozzette for Kett Cosmetics. On Makeup Magazine celebrated their official New York launch with a party at Fontana’s sponsored by Make Up For Ever, Alcone, Stila Cosmetics, Limelight Ltd. and Three Custom Color. About The Powder Group Introducing your ultimate makeup confidant, The Powder Group is a one-stop makeup and beauty concierge service and powerhouse resource for professionals and consumers who are passionate about the art of makeup. Intelligence for all aspects of the art of maquillage, from artist services, events, and program development to the latest include tip-offs on how to achieve the latest look direct from the fashion runways and celebrity red-carpets. Founded in 2003 by Michael DeVellis - also the founder of The Makeup Show, On Makeup Magazine, The American Beauty Tour, The Artist Summit and Evolution, an advanced artist retreat held semi-annually in Cape Cod - The Powder Group is comprised of professional and celebrity makeup and beauty talent from around the globe with backgrounds in fashion, editorial, television, film, and special effects; a go-to team of makeup artists from every area of expertise. DeVellis is also the founder of The Makeup Show Events and services are offered internationally. The Powder Group also publishes On Makeup Magazine- a pro-driven makeup magazine that launched Winter 2008. For more information please visit www.thepowdergroup.com. About Metropolitan Events and Production Metropolitan Events and Production is a first-of-its-kind hybrid venue and event-planning house providing full-service event coordination, a dedicated staff, and a distinguished network of production resources culminating from years of experience. Mirroring the pride of the award winning special events venue, Metropolitan Pavilion, the production branch continues to meets contemporary standards of excellence and distinction with more than a decade of hands-on experience and superior rated service. A fusion of production services and management expertise, Metropolitan Events and Production compliments the needs of clients, working with event planners to streamline the entire event process. From administrative proficiency to creative services, Metropolitan Events offers a full range of event know-how from floor plans and event design, marketing and staffing, consultation, catering and more. Metropolitan Events and Production leverages a rolodex for all needs of event coordination including party rentals, liquor and beverage packages, photography services, printing services, and assistance in obtaining special permits from local agencies. For more information please visit www.metropolitanevents.com. ###